13.1 Acceptable Use Policy (AUP)

This Acceptable Use Policy (“AUP”) defines the rules and standards governing the use of the Wandace platform, including catalogs, products, storefronts, pop-ups, integrations, and communication features.

The purpose of this AUP is to:

• Protect the integrity of the Wandace platform;
• Reduce legal, operational, and reputational risk;
• Ensure compliance with contractual obligations toward third-party partners;
• Establish clear grounds for moderation and enforcement actions.

This AUP forms an integral part of Wandace’s General Terms and Conditions.

Scope

• Product catalogs and descriptions;
• Images, pricing, and promotional content;
• Storefronts, pop-ups, widgets, and integrations;
• External communication channels connected through the platform.

Prohibited Products and Services

Merchants may not use the Service to offer, promote, or facilitate the sale of products or services that are illegal, deceptive, or otherwise prohibited under this Policy. Without limitation, prohibited items include:

• Illegal drugs, controlled substances, or drug paraphernalia;
• Weapons, ammunition, explosives, or weapon-related accessories;
• Counterfeit goods or goods that infringe intellectual property rights;
• Stolen goods or unauthorized replicas;
• Adult content, sexual services, or explicit materials;
• Products or services promoting hate, violence, discrimination, or illegal activity;
• Fraudulent schemes, scams, or misleading financial products;
• Products subject to strict regulation without required licenses (e.g. certain pharmaceuticals, medical devices).

This list is non-exhaustive and may be updated at any time.

Restricted Products and Jurisdictional Limitations

Certain products or services may be restricted rather than prohibited and may be subject to additional limitations based on:

• Country-specific laws or regulations;
• Contractual requirements imposed by third-party partners;
• Operational or reputational risk assessments.

Wandace reserves the right to:

• Apply different restrictions depending on jurisdiction;
• Modify, expand, or remove restricted categories at any time;
• Require additional information or clarification from Merchants.

Misrepresentation and Deceptive Practices

• Misrepresent the nature, origin, or characteristics of products or services;
• Display content that suggests the sale of one product while delivering another;
• Use misleading images, descriptions, or pricing;
• Circumvent platform controls or moderation mechanisms.

All Content must accurately reflect the product or service being offered.

Platform Misuse

• Attempt to bypass technical safeguards or restrictions;
• Interfere with the normal operation of the Service;
• Use automated systems to scrape, overload, or abuse the platform;
• Use the Service for activities unrelated to legitimate commerce.

External Channels and Accounts

• Merchants must only connect accounts, phone numbers, or channels that belong to and are controlled by them;
• Merchants are responsible for ensuring lawful use of such accounts;
• Wandace does not monitor or control external communications.

Any misuse of external channels that results in harm, fraud, or policy violations may result in enforcement actions.

Monitoring and Moderation

Wandace may use automated systems, manual reviews, and third-party signals or reports to detect violations.

Wandace is not obligated to proactively monitor all Content and does not guarantee the detection of all violations.

Enforcement Actions

• Flag or restrict Content;
• Remove products or catalogs;
• Suspend or terminate accounts;
• Disable storefronts, pop-ups, or integrations;
• Cooperate with third-party partners or authorities where required by law.

Enforcement actions may be taken without prior notice, particularly where necessary to mitigate risk.

No Approval or Endorsement

Enforcement or moderation actions do not imply that Wandace has reviewed, approved, or endorsed any product, service, or Merchant. Merchants remain solely responsible for their activities on the platform.

Updates

Wandace may update this Acceptable Use Policy at any time. Continued use of the Service after publication of changes constitutes acceptance of the revised Policy.

13.2 Moderation and Enforcement Policy

This Policy explains how Wandace reviews, flags, restricts, suspends, or removes content, catalogs, features, or accounts in order to:

• Protect the integrity and security of the platform;
• Enforce Wandace’s Terms and Conditions and Acceptable Use Policy;
• Reduce legal, operational, and reputational risk;
• Comply with contractual, regulatory, or partner requirements.

Scope of Moderation

• Product names, descriptions, images, pricing, and availability;
• Product catalogs and inventory data;
• Storefronts, pop-ups, widgets, and integrations;
• External communication links or connected accounts;
• Merchant accounts and access to platform features.

Types of Moderation Activities

Automated Review

• Detection of keywords, patterns, or signals associated with prohibited or restricted content;
• Technical checks to identify misuse or circumvention of platform controls.

Manual Review

• Review by Wandace staff following automated flags, reports, or internal assessments;
• Contextual evaluation of content or behavior.

Third-Party Signals

• Reports from users, partners, or service providers;
• Legal notices or regulatory requests, where applicable.

Wandace is not obligated to proactively monitor all content and does not guarantee detection of every violation.

Enforcement Measures

• Flag or restrict specific content;
• Remove or disable individual products or catalog entries;
• Suspend or limit access to certain features;
• Disable storefronts, pop-ups, or integrations;
• Temporarily restrict or permanently suspend Merchant accounts;
• Terminate access to the Service.

Enforcement actions may be applied immediately and without prior notice, particularly where necessary to mitigate risk or prevent harm.

No Approval or Certification

Moderation or enforcement actions do not constitute approval, endorsement, certification, or verification of legal, regulatory, or safety compliance. Merchants remain solely responsible for their activities and content.

Updates

Wandace may update this Policy at any time. Continued use of the Service after publication of changes constitutes acceptance of the revised Policy.

13.3 Payment Disclaimer and Role of Wandace

This Disclaimer clarifies the role of Wandace in relation to payments, transactions, and financial interactions between Merchants and their customers.

No Payment Service Provider Role

Wandace is not a payment service provider (PSP), payment facilitator, acquiring bank, issuing bank, or financial institution.

Wandace:

• Does not process payments;
• Does not transmit, settle, or hold funds on behalf of Merchants or Customers;
• Does not store Customer payment credentials (except where required for Wandace’s own subscription billing via third-party providers);
• Does not approve, decline, or reverse transactions;
• Does not manage chargebacks, disputes, or refunds.

Third-Party Payment Providers

Payments are processed exclusively by third-party payment service providers selected or connected by the Merchant. These providers operate independently under their own terms and policies. Wandace does not control or assume responsibility for their services, availability, or performance.

Direct Transactions Between Merchant and Customer

Any purchase, payment, refund, cancellation, or dispute constitutes a direct transaction between the Merchant and the Customer. Wandace is not a party to such transactions and assumes no liability arising from them.

Communication-Based Purchase Flows (e.g. WhatsApp)

Communication links are provided solely to facilitate communication and do not constitute a payment method. Any payments, agreements, or arrangements made through external channels occur outside of the Wandace platform and are the sole responsibility of the Merchant and the Customer.

No Merchant of Record

Wandace is not the merchant of record. Merchants are solely responsible for invoicing/receipts, taxes, consumer protection compliance, and handling refunds, cancellations, and disputes.

Limitation of Liability

To the maximum extent permitted by law, Wandace shall not be liable for any loss, damage, or claim arising from payment failures/delays, third-party providers, disputes, or external-channel payments.

13.4 Merchant Responsibility Clause

This Clause defines the obligations and responsibilities of Merchants using the Service. Its purpose is to clearly allocate responsibility for products, services, transactions, and legal compliance to the Merchant, while confirming Wandace’s role as a technology platform only.

Responsibility for Products and Services

• The products and services offered through the Service;
• The accuracy, truthfulness, and completeness of product information (names, descriptions, images, prices, availability, and representations);
• Ensuring products/services correspond to what is advertised and presented to customers.

Wandace does not manufacture, sell, distribute, inspect, certify, or endorse any product or service offered by a Merchant.

Legal and Regulatory Compliance

Merchants are solely responsible for complying with all applicable laws, regulations, and industry standards in the jurisdictions where they operate or sell, including consumer protection, product safety/labeling, advertising rules, licensing requirements, trade restrictions, and tax obligations. Wandace does not provide legal, tax, or regulatory advice and does not verify compliance.

Payments, Taxes, and Financial Obligations

• Setting prices and commercial terms;
• Issuing invoices, receipts, or confirmations;
• Collecting, reporting, and remitting applicable taxes;
• Managing refunds, cancellations, chargebacks, and disputes.

Wandace is not the merchant of record and assumes no financial or fiscal responsibility for Merchant transactions.

Customer Relationships and Disputes

All contractual relationships exist directly between Merchant and Customer. Merchants are solely responsible for customer communications, fulfillment, delivery, after-sales support, and handling complaints/disputes/claims. Wandace is not responsible for resolving disputes.

Indemnification

To the maximum extent permitted by law, Merchants agree to indemnify and hold harmless Wandace and its directors, officers, employees, and partners from claims arising out of or related to the Merchant’s products/services, legal breaches, policy violations, or third-party claims.

13.5 Pop-ups and Integrations Terms

These Terms govern the use of pop-ups, widgets, embedded elements, and third-party integrations created or managed through the Wandace platform (collectively, the “Features”). These Terms form an integral part of Wandace’s General Terms and Conditions.

Description of the Features

• Create visual product pop-ups or widgets based on the Wandace catalog;
• Display product information, images, pricing, and availability on third-party websites/channels;
• Connect external services for catalog sync, communication, or analytics.

All content displayed through the Features is generated from Merchant-provided data.

Merchant Responsibilities

• The accuracy, completeness, and legality of all content displayed through pop-ups/widgets/integrations;
• Ensuring content accurately represents the products or services offered;
• Compliance with applicable consumer protection, advertising, and data protection laws;
• Ensuring external accounts, websites, domains, phone numbers, or services connected to the Features belong to and are controlled by the Merchant.

Wandace does not review, approve, or validate pop-up content prior to publication.

Prohibited and Restricted Use

• Display content that violates the Acceptable Use Policy;
• Misrepresent products, pricing, availability, or commercial terms;
• Promote prohibited or restricted products/services;
• Circumvent platform safeguards, moderation, or enforcement mechanisms;
• Infringe intellectual property or third-party rights.

Third-Party Integrations

Third-party services operate independently and under their own terms/policies. Wandace does not control or assume responsibility for third-party services. Wandace may disable or modify integrations where required by law, partner obligations, or operational considerations.

Moderation, Availability, and Changes

Wandace may flag, restrict, disable, or remove pop-ups/widgets and enforce actions in accordance with the Acceptable Use Policy and Moderation Policy. Wandace does not guarantee uninterrupted availability and may modify, suspend, or discontinue Features at any time.

No Endorsement + Limitation of Liability

Use of the Features does not imply approval or endorsement of any Merchant, product, or content. To the maximum extent permitted by law, Wandace shall not be liable for inaccuracies in pop-up/integration content, third-party service actions, or losses arising from use of the Features.