1. Purpose of This Cookie Policy

This Cookie Policy explains how Wandace UG (haftungsbeschränkt) (“Wandace”, “we”, “us”) uses cookies and similar technologies on its website, platform, pop-ups, widgets, and related services (collectively, the “Service”).

It describes:

• What cookies are;
• Which types of cookies we use;
• For what purposes they are used;
• How users can manage their cookie preferences.

This Cookie Policy should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on a user’s device (computer, tablet, or mobile phone) when visiting a website or using an online service.

Cookies help ensure the proper functioning of the Service, improve user experience, support analytics and performance monitoring, and enable advertising and measurement features where consent has been provided.

3. Cookie Categories Used by Wandace

Cookies used on the Wandace Service are categorized as follows. Users can manage their preferences through the cookie consent banner and preference manager.

3.1 Necessary Cookies (Always Active)

Necessary cookies are required to provide core functionality and ensure the secure and reliable operation of the Service. These cookies are enabled by default and cannot be disabled.

They are used for:

• Core website and platform functionality;
• Load balancing and infrastructure stability;
• Security, bot detection, and abuse prevention;
• Storing cookie consent preferences.

Providers may include:

• Cloudflare
• Microsoft Azure
• CookieHub

Examples include cookies used for session persistence, traffic routing, web application firewall protection, and consent status storage.

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR).

3.2 Analytical Cookies

Analytical cookies help us understand how users interact with the Service by collecting information about usage, navigation, and interactions.

They allow us to:

• Analyze website and platform usage;
• Improve performance, usability, and stability;
• Identify technical issues and optimize features.

Analytical cookies are only activated if the user provides consent.

Providers may include:

• HubSpot
• Mixpanel

Data collected through analytical cookies is used in aggregated or pseudonymized form and is not intended to directly identify individual users.

Legal basis: Consent (Art. 6(1)(a) GDPR).

3.3 Marketing and Advertising Cookies

Marketing and advertising cookies are used to measure advertising performance, optimize campaigns, enable attribution, and support relevant or personalized advertising across third-party platforms.

These cookies are disabled by default and are only activated if the user provides explicit consent.

Advertising and measurement providers may include:

• Meta (Facebook and Instagram advertising products, including Meta Pixel and Conversions API)
• Google (Google Ads, Google Analytics, Google Marketing Platform)
• TikTok (TikTok Pixel and related advertising tools)

Where enabled, these providers may set first-party or third-party cookies or similar technologies to:

• Measure ad performance and conversions;
• Associate website events with advertising interactions;
• Optimize ad delivery and reporting;
• Support audience creation and campaign analysis.

Legal basis: Consent (Art. 6(1)(a) GDPR).

4. Use of Pixels and Tracking Technologies

Wandace may use advertising pixels, tags, or similar tracking technologies provided by third-party advertising platforms such as Meta, Google, and TikTok.

These technologies may:

• Set cookies or similar identifiers in the user’s browser;
• Collect information about interactions with the Service (e.g. page views, events, conversions);
• Enable event matching, attribution, and advertising optimization.

Wandace ensures that:

• Such technologies are only activated where required after the user has provided consent;
• Tracking is managed through a cookie consent management platform;
• Tracking is disabled if the user declines or withdraws consent.

5. Server-Side Tracking and Conversion APIs

In addition to browser-based cookies, Wandace may implement server-side event tracking technologies, such as the Meta Conversions API or similar solutions offered by advertising platforms.

These technologies allow certain events to be transmitted directly from Wandace’s servers to advertising platforms in order to:

• Improve measurement accuracy;
• Reduce reliance on browser-based cookies;
• Support ad performance reporting and attribution.

Server-side tracking:

• Is used only for measurement, attribution, and optimization purposes;
• Does not involve the sale of personal data;
• Is implemented in accordance with applicable data protection laws.

Where required by law, server-side tracking is subject to user consent and aligned with the user’s cookie preferences.

6. Third-Party Cookies

Some cookies or tracking technologies used on the Service are placed by third-party providers acting as independent data controllers.

These cookies may originate from domains operated by providers such as Cloudflare, HubSpot, Mixpanel, Meta, Google, TikTok, or their affiliates.

Wandace does not control these cookies and encourages users to review the privacy and cookie policies of the respective providers.

7. Cookie Duration

Cookies may be:

• Session cookies, which are deleted when the browser is closed;
• Persistent cookies, which remain on the user’s device for a defined period or until deleted.

The specific duration of cookies depends on their purpose and provider.

8. Managing Cookie Preferences

Users can manage or modify their cookie preferences at any time through:

• The cookie consent banner or preference manager available on the website;
• Browser settings that allow cookies to be blocked or deleted.

Please note that disabling certain cookie categories may affect the availability or functionality of parts of the Service.

9. Updates to This Cookie Policy

Wandace may update this Cookie Policy from time to time. The most recent version will always be available through the Service and indicated by the “Last updated” date.

10. Contact

For questions regarding this Cookie Policy, please contact:

admin@wandace.com