Data Controller

The entity responsible for your data is:

Wandace UG

10437 Berlin, Germany

Personal Data Collected

"Personal Data" refers to any information that directly or indirectly identifies you. This includes your name, address, email, phone number, unique identifiers like IP addresses, and data gathered through cookies.

The personal data we collect includes:

• Data obtained when requesting a demonstration of Wandace software: Name, last name, email address, postal address, and phone number.

• Data obtained during the payment process: Credit card and other payment details (securely managed through Stripe).

• Data obtained when contacting us for inquiries: Any information voluntarily provided through our chat service or email, such as full name, email address, and phone number.

• Data obtained during phone contact: Personal information provided during calls to address your inquiries or requests.

Purposes of Personal Data Processing

We collect and process personal data for the following purposes:

• Facilitating contact and resolving inquiries through our chat service or email.
• Managing requests for demonstrations of Wandace software.
• Properly addressing user inquiries and requests.

Legal Basis for Personal Data Processing

The legal basis for processing your data includes:

• Management of software demonstration requests: Processing necessary for providing the requested service under the contractual relationship.
• User support: Legitimate interest in addressing inquiries and requests to enhance user experience.

Recipients of Personal Data

Your data may be shared with third parties such as technology service providers, advertising agencies, and web analytics agencies, always ensuring the protection and confidentiality of your data.

Vendors

To provide our services effectively, we work with several trusted vendors who may process your data on our behalf. These vendors include:

Stripe

For secure management of payment details, ensuring encrypted transactions and compliance with financial regulations.

HubSpot

For customer relationship management and marketing automation, helping us manage user interactions, support requests, and email communications efficiently.

ChatGPT

For providing AI-generated product descriptions that enhance catalog listings and improve the shopping experience for customers.

Amazon Web Services (AWS)

For reliable cloud hosting and infrastructure services, ensuring high availability, scalability, and security of our platform.

Microsoft Azure

For cloud computing and data management services, enabling secure storage, processing, and analysis of business-critical information.

Google

For user authentication and inventory synchronization with Google Merchant Center, facilitating secure login and seamless product management.

• Sharing, Transfer, and Disclosure of User Data

• User Authentication via Google OAuth: When users access our application through Google OAuth, we collect their profile information for authentication purposes. Basic user data, such as their name and email address, is recorded in our system and in HubSpot for user management and communication purposes. We do not share, transfer, or disclose this information to any additional third parties.
• Synchronization with Google Merchant Center: For integration with Google Merchant Center (GMC), we access the user's GMC account to enable product synchronization between their Google account and our application. The information obtained during this process is stored exclusively in our internal database and is not shared or transferred to third parties. This data is solely used to manage product synchronization and inventory within GMC.
• We do not transfer, share, or disclose the Google data obtained for these purposes to any other entity, except when strictly required by law.

Mixpanel

For detailed analytics data collection and user behavior tracking to improve our services, optimize user experience, and make data-driven decisions.

Meta

Our platform allows users to connect their Facebook accounts to automatically synchronize their product catalogs with Meta Commerce Manager. To achieve this, we use Facebook login and request specific permissions that enable us to manage the product catalog information on behalf of the user.

• Data We Collect from Meta

  When a user connects their Facebook account with Wandace, we obtain the following data through the Meta API:

  • Meta User ID (user ID), required for connection management.
  • Business Information, including the business ID and associated product catalogs.
  • Product Catalog Data, including product IDs, names, descriptions, prices, image URLs, and availability status.

• Use of Data

  • The data collected is used exclusively to synchronize and automatically update product catalogs on Meta Commerce Manager. Wandace does not share, sell, or use this information for any purpose other than inventory and sales management for users.

• Requested Permissions

  To ensure the proper functioning of the integration, we request the following access permissions from Meta:

  • business_management: Facilitates the identification of the business and its associated assets.
  • ads_read: Provides access to relevant information for optimizing the catalog in advertising campaigns.
  • Users can manage and revoke the permissions granted to Wandace at any time through their Facebook account settings.

• Revoking Access and Data Deletion

  • Users can manage and revoke the permissions granted to Wandace at any time through their Facebook account settings.
• Additionally, if a user removes their connection to Meta from the Wandace platform, we will permanently delete all data related to their Facebook account from our systems. This includes their Meta user ID, business information, and synchronized product catalog data.

Cookies & Similar Technologies

At Wandace, we use cookies and similar technologies to improve your user experience, analyze traffic, and personalize content. Cookies are small files that are stored on your device when you visit our website or interact with our services. Below, we explain the types of cookies we use and how you can manage them.

Types of Cookies We Use

• Necessary Cookies: These are essential for the website to function and allow navigation and access to secure areas. Without these cookies, the services you request cannot be provided.
• Analytics Cookies: These cookies help us understand how users interact with our website and improve its performance. They collect anonymous data, such as the number of visitors, pages viewed, and errors.

Mixpanel Cookies

We use Mixpanel to analyze data and improve our services. Mixpanel cookies help us track user interaction with our platform, collecting data about behavior on the site. This helps us improve functionality and optimize the user experience.

• Duration: 1 year
• Purpose: To collect analytical data about user interaction with the site.
• Cookie Management: You can reject the use of Mixpanel cookies at any time by adjusting your browser settings or using the cookie control options we provide on our site.

HubSpot Cookies

We use HubSpot to manage our contact forms and live chat services. HubSpot cookies allow us to track user interactions, collect contact information, and provide a personalized experience to users who engage with our website. These cookies help us respond to inquiries efficiently and improve our communication with users.

• Duration: Various durations depending on the cookie type (from session to 2 years)
• Purpose: To track user interactions with our contact forms, live chat, and enhance communication with users.
• Cookie Management: You can reject the use of HubSpot cookies at any time by adjusting your browser settings or using the cookie control options we provide on our site.

Managing Cookies

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that some features of the site may not function correctly if you choose to disable cookies. For more information on how to manage cookies in different browsers, visit the following pages:

• Google Chrome
• Mozilla Firefox
• Safari

Retention of Personal Data

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected or as required by law. Data is deleted or anonymized when no longer needed.

Your Rights Regarding Personal Data

You have the right to request access, rectification, erasure, restriction of processing, objection to processing, and data portability of your personal data. You can exercise these rights by sending a written request to our contact address.

• Security of Personal Data
• We have implemented technical and organizational measures to protect your data against alteration, loss, unauthorized access, and unauthorized processing.
• Updating Your Personal Data
• We encourage you to keep your personal data up to date and inform us of any changes to ensure accuracy and completeness.
• Contact Information
• For any inquiries or to exercise your rights related to your personal data, please contact us at admin@wandace.com.

Last Updated: March 6, 2025

This privacy policy reflects our dedication to safeguarding your personal data and respecting your privacy. We are committed to transparency and ensuring a positive user experience. If you have any questions or concerns, please don't hesitate to reach out.